Today, I had the pleasure of attending a storytelling masterclass hosted by theWholeStory. It was a powerful reminder of how vital authentic storytelling is in the world of communications and change.
One of the biggest takeaways for me was that storytelling isn’t about creating flashy slides or following a rigid script—it’s about connecting with your audience in a meaningful way. It starts with understanding who you’re speaking to and what they care about. Before you prepare content, ask yourself: What does my audience need to know? What will resonate with them? If your content doesn’t feel relevant, it won’t stick.
We also explored the importance of addressing your audience’s likes, dislikes, and motivations. It’s tempting to shy away from awkward topics but honesty builds trust. By acknowledging potential objections or challenging questions head-on, you create a sense of transparency that makes your message far more compelling.
The session also introduced the “three pillars” of storytelling: Explain, Explore, and Evangelise.
• Some audiences crave detailed explanations.
• Others want to explore and problem-solve collaboratively.
• And some need to feel inspired—moved by a story that energises them into action.
I think I’m in the latter camp personally.
The best storytellers weave all three elements together, ensuring their narrative connects with every kind of listener.
Lastly, I was struck by the power of a strong opening hook. Whether it’s a story of hope, a reality check, or an illustration of collaboration, the right opening can captivate an audience and anchor your message in their minds.
Storytelling isn’t just an art—it’s a tool for creating change and influencing decisions. Today’s session left me inspired to think more intentionally about how I craft and deliver my own stories.